Choose the Real Deal. Choose Fairtrade.
What is the Real Deal?
Real farmers growing real food. Farmers with their hands in the Earth's soil, stewards of the land, carrying knowledge passed down for generations, working to build futures for those who'll inherit it next.
Real businesses investing in real commitments. Supporting people and programs that work directly with farmers.
Real shoppers demanding real action. Making thoughtful decisions and joining the call to businesses everywhere, now is the time to step up for farmers, for the planet, for all of us.
Fairtrade is built for today’s moment. Trade systems are broken. Politics are interfering with people’s ability to earn a decent living. And rising temperatures are being felt around the world. For over 30 years, Fairtrade has worked hand in hand with farmers to eradicate poverty. Long before an algorithm. Long before clickbait headlines and artificial images. Growing from a handful of grassroots groups into a real global movement that works towards farmers getting a fair deal for their crops.
Real partnership. Real impact for real people, right now and for the long haul. That’s the real deal. This October is Fairtrade Month, demand the real deal. Demand Fairtrade.
Get involved
We have some exciting ways for you to participate this year.
Our call to action: This year, we’re asking you to be part of the Real Deal and ask for more Fairtrade certified products on shelves around the country. We’re excited to amplify your voice in partnership with farmers. Want to change the world with us? On October 1 we're launching a challenge to get more Fairtrade products on shelves — sign up to join!
Use our tools, stand with farmers: We have tools, so you can celebrate farmers this Fairtrade Month. Find the tools here:
Our Fairtrade Month event in DC: Live near Washington, DC? We’re throwing an event on Thursday, October 22, 2026, at the NoMa Art Garden in partnership with NoMa BID. Join us for music, performances, games, prizes, the unveiling of our 19th mural, and more. Check out the details here. We can’t wait to see you there.
